“THE BUSINESS OF SPORTS TECHNOLOGY” CAN NOW BE PRE-ORDERED
Technology is no longer a siloed expense that sports organizations need to consider in the operation of their businesses.
Mature sports organizations leverage technology as a central driving force behind the way they grow their businesses and create efficiencies and new revenue streams. By strategically integrating technology decisions into capital and operational investment planning, executive leadership can accelerate growth, reduce risk, and extract labor/cost.
David Nugent has been advising the biggest brands in sports for three decades. As a leading sports business technologist, Nugent helps clients make thoughtful choices about implementing and expanding the technology needed to keep fans engaged, partners happy, and expose previously unavailable revenue streams. In The Business of Sports Technology, he will teach you how to navigate the complex, ever-evolving business technology ecosystem.
Rather than approaching technology from an engineering perspective, Nugent approaches it practically. He deeply cares about the quality of technology development and deployment, but focuses primarily on how technology helps sports organizations make money. That’s why this book is called The “Business” of Sports Technology. In a battle between business goals and flashy technology, he suggests you choose business goals every time.
This is the consummate insider’s guide to how sports organizations should think about the way they leverage technology to create efficiency and grow their businesses. It is both a philosophical approach to building the right organizational structure and mindset and the way to set technology projects up for success. The pace of change in sports technology continues to accelerate, but the patterns of success and failure appear evergreen. Nugent surveys current challenges while providing a peek into the future of technology still being explored and perfected.
“Dave is an extraordinary leader. He elegantly blends top-notch technology capability with business empathy, creating solutions that make it easy for leaders to say “yes.” Moving at our pace, nudging progress, while accepting our cultural norms and navigating them with us to drive our desired outcomes. It’s been a pleasure to call Dave a partner, and a friend.”
-Sarah Hirshland - CEO, United States Olympic Paralympic Committee
I’ve had the privilege of working closely with Dave Nugent for nearly 15 years, and in that time, he has consistently proven to be one of the most forward-thinking, trusted professionals in the business of sports. Personally, the value Dave has brought to my organization—and to me professionally—has been both measurable and lasting.”
-Tim Clark - EVP & Chief Brand Officer, NASCAR
“Dave is a trusted advisor who’s played a central role in shaping and advancing our technology roadmap. He brings a clear, strategic perspective to complex decisions, always with a focus on enhancing stakeholder impact and experience. Leaders across sports, entertainment, and media would benefit from his insights — and this book captures exactly why.”
-Liz Moore - Chief Legal & Technology Officer, LPGA
“Dave’s leadership and knowledge across multiple athletic organizations were key factors as we reached critical milestones, and this book eloquently captures his vast experience as sports leagues navigate the ever-changing technology landscape, including his decade-long relationship with the PGA TOUR.”
-Scott Gutterman - SVP, Digital & Broadcast Technologies, PGA TOUR
MEET THE AUTHOR
Dave Nugent is a business executive, author, and strategist.
In his 30+ year career, he’s built, bought and sold companies, publicly interviewed some of the world’s leading business executives, and helped generate hundreds of millions of dollars in revenue. He’s developed a unique philosophy on the way to build sustainable businesses.
Dave is co-founder and CEO of Next League, go-to modernization partner helping sports properties leverage technology to monetize their media, marketing, and sports operations.
He is also the author of the book ZERO SALES, Generating Services Revenue Without Selling, which is based on his career experience working in and managing commercial organizations, and The Business of Sports Technology, How to Make Smart Decisions That Move Your Organization Forward, which he published in partnership with the publishing arm of Sports Business Journal.
Dave is passionate about building businesses with foundations rooted in strong team culture, ethics and trust.
